Background

What is Google Shopping? - Google Shopping is a free service from Google that makes it easy to find information about products and prices online. As their spiders crawl the web, they automatically identify webpages that offer products for sale. These are the pages Google Shopping searches when you enter the name of an item you want to find. Google Shopping also includes product information submitted electronically by merchants. (more…)

Conversion Rate - What’s a sales conversion rate? It’s your sites ratio of sales verses visits. Worldwide average conversion rates land somewhere around 2 - 2.5% depending on your industry. This tells you that if your site brings in 2 sales for every 100 visits your sales conversion rate is close to average. This is an important rate to know, as it can help you decide where to focus your online marketing efforts. (more…)